Mailerlite
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About Mailerlite
MailerLite is a budget-friendly email marketing platform that has grown rapidly by offering a powerful feature set at a fraction of competitors' prices. Founded in 2010 in Vilnius, Lithuania, MailerLite serves over 1.5 million customers worldwide. The platform covers the full email marketing workflow: drag-and-drop and HTML editors, automation workflows, landing pages, pop-ups, and detailed analytics. MailerLite's pricing is significantly lower than Mailchimp and ConvertKit for comparable features — the free plan allows 1,000 subscribers and 12,000 emails/month, and the Growing Business plan starts at just $9/month for 500 subscribers with unlimited emails. The platform has improved dramatically in recent years, adding AI writing assistance, an e-commerce integration suite, a website builder, and digital product selling capabilities. MailerLite is particularly popular with small businesses, bloggers, and nonprofits that need professional email marketing without enterprise pricing. The platform's deliverability rates are competitive, and customer support is consistently praised. In 2023, MailerLite launched MailerSend (transactional email) to serve developers and growing businesses.
Frequently Asked Questions
Is MailerLite free?
MailerLite has a free plan for up to 1,000 subscribers and 12,000 emails/month, including automation, landing pages, and pop-ups. Paid plans start at $9/month (Growing Business, 500 subscribers, unlimited emails) and scale with subscriber count. An Advanced plan adds priority support and custom HTML editor.
MailerLite vs Mailchimp: which is better?
MailerLite is better if you're price-sensitive — it's significantly cheaper than Mailchimp at most subscriber tiers and includes automation in lower plans where Mailchimp charges more. Mailchimp has more third-party integrations, more brand recognition, and slightly more advanced reporting. For most small businesses and bloggers, MailerLite offers better value.
Is MailerLite good for beginners?
Yes, MailerLite is one of the most beginner-friendly email marketing platforms. The drag-and-drop editor is intuitive, setup is quick, and the free plan is generous enough to get started without a credit card. The platform also offers strong onboarding resources and responsive customer support.
Top Alternatives to Mailerlite
Mailchimp
More brand recognition, larger app integrations ecosystem
ConvertKit
Better for creators, stronger automation sequences
ActiveCampaign
More powerful CRM and automation for growing businesses
Klaviyo
Better for e-commerce with revenue attribution
Moosend
Similar pricing tier, strong automation features
Brevo
Adds SMS, WhatsApp, and transactional email in one platform
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