Activecampaign
2 comparisons available
About Activecampaign
ActiveCampaign is a customer experience automation platform combining email marketing, marketing automation, CRM, and sales automation. Founded in 2003 by Jason VandeBoom, ActiveCampaign has grown to serve over 185,000 customers in 170 countries. The platform is known for having one of the most powerful visual automation builders in the industry — users can create complex multi-step workflows triggered by email opens, link clicks, page visits, custom events, and CRM stage changes. ActiveCampaign's machine learning features include predictive sending (optimizing send times per contact), win probability scoring, and sentiment analysis. The platform supports email, SMS, site messaging, and Facebook Custom Audiences from a single automation. ActiveCampaign integrates with 900+ tools including Shopify, WordPress, Salesforce, and Zapier. Plans start at $15/month (Lite) for up to 500 contacts, with Professional plans at $79/month adding advanced features. The company has raised over $360 million and is valued at approximately $3 billion.
Frequently Asked Questions
How much does ActiveCampaign cost?
ActiveCampaign plans start at $15/month (Lite, 500 contacts) for email marketing and automation. Plus is $49/month (adds CRM), Professional is $79/month (adds predictive sending, split automations), and Enterprise is $145/month.
ActiveCampaign vs Mailchimp?
ActiveCampaign has far more powerful automation, a built-in CRM, and better personalization. Mailchimp is easier to use, has a stronger free tier, and is better for simple email campaigns. ActiveCampaign is best for businesses that need sophisticated automation workflows.
Is ActiveCampaign good for small businesses?
Yes, ActiveCampaign's Lite plan at $15/month is very affordable for small businesses. Its automation capabilities can save significant time on follow-ups, lead nurturing, and customer onboarding — making it punch above its weight for growing businesses.
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