Squarespace vs Wix
Squarespace
Premium website builder with advanced design control and ecommerce optimization.
Creatives, designers, photographers, service-based businesses, and small online stores prioritizing design quality and simplicity
Wix
All-in-one website builder with AI-powered tools, drag-and-drop simplicity, and fully managed hosting included.
Businesses needing flexibility, extensive customization, advanced marketing features, and those wanting to explore with a free plan first
Short Answer
Squarespace excels with polished design templates and included ecommerce on every plan starting at $16/month, making it ideal for creatives. Wix offers more flexibility with 2,000+ templates, stronger marketing tools, and a free plan option, but requires its $29/month plan for ecommerce features.
Our Verdict
Squarespace is the superior choice for creatives, designers, and service-based businesses who prioritize aesthetic templates and simplified ecommerce setup at an affordable entry price. Wix is better for businesses needing extensive customization, advanced marketing features, or those wanting to test with a free plan before committing financially.
Choose Squarespace if
Creatives, designers, photographers, service-based businesses, and small online stores prioritizing design quality and simplicity
Choose Wix if
Businesses needing flexibility, extensive customization, advanced marketing features, and those wanting to explore with a free plan first
Key Differences at a Glance
Key Differences
Squarespace
200+ templates
Wix
2,000+ templates🏆
Squarespace
Polished, design-forward templates🏆
Wix
More variety, less consistently polished
Squarespace
$16/month (included in all plans)🏆
Wix
$29/month (Core plan required)
Squarespace
No free plan offered
Wix
Free plan with limitations🏆
Squarespace
Limited third-party integrations
Wix
Built-in social media marketing and more tools🏆
Squarespace
AI builder available
Wix
Superior AI with greater template variety🏆
Squarespace
Lower transaction fees🏆
Wix
Higher transaction fees
Pros & Cons
Squarespace
Pros
- Polished, premium-quality design templates optimized for visual aesthetics
- Ecommerce capabilities included in every plan starting at $16/month
- Lower transaction fees for online sales
- Streamlined, intuitive editing experience ideal for beginners
- Strong mobile payment options and invoice fulfillment features
Cons
- Limited template selection (200+) compared to competitors
- Fewer third-party sales and marketing integrations available
- No free plan option to test before purchasing
Wix
Pros
- Massive template library with 2,000+ professional designs
- Free plan available for testing and small projects
- Built-in social media marketing tools and advanced SEO features
- Superior AI website builder with greater template variety generation
- More extensive third-party app integrations for scalability
Cons
- Ecommerce requires expensive $29/month Core plan minimum
- Less polished template designs overall compared to Squarespace
- Steeper learning curve with more features to navigate
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Frequently Asked Questions
Squarespace is more affordable for ecommerce. Its Basic plan at $16/month includes ecommerce capabilities. Wix requires the $29/month Core plan to sell online, making Squarespace $13/month cheaper for online stores.
Resources & Learn More
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