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Squarespace vs Wix

Squarespace

Squarespace

Premium website builder with advanced design control and ecommerce optimization.

Creatives, designers, photographers, service-based businesses, and small online stores prioritizing design quality and simplicity

VS
W

Wix

All-in-one website builder with AI-powered tools, drag-and-drop simplicity, and fully managed hosting included.

Businesses needing flexibility, extensive customization, advanced marketing features, and those wanting to explore with a free plan first

Short Answer

Squarespace excels with polished design templates and included ecommerce on every plan starting at $16/month, making it ideal for creatives. Wix offers more flexibility with 2,000+ templates, stronger marketing tools, and a free plan option, but requires its $29/month plan for ecommerce features.

Our Verdict

Squarespace is the superior choice for creatives, designers, and service-based businesses who prioritize aesthetic templates and simplified ecommerce setup at an affordable entry price. Wix is better for businesses needing extensive customization, advanced marketing features, or those wanting to test with a free plan before committing financially.

Squarespace8.3
6.7Wix

Choose Squarespace if

Creatives, designers, photographers, service-based businesses, and small online stores prioritizing design quality and simplicity

Choose Wix if

Businesses needing flexibility, extensive customization, advanced marketing features, and those wanting to explore with a free plan first

Key Differences at a Glance

🔹
Template Selection: Wix wins (2,000+ templates vs 200+ templates)
🎨
Design Quality: Squarespace wins (Polished, design-forward templates vs More variety, less consistently polished)
🔹
Ecommerce Pricing Entry Point: Squarespace wins ($16/month (included in all plans) vs $29/month (Core plan required))
See all 7 differences

Key Differences

Template Selection

Squarespace

200+ templates

Wix

2,000+ templates🏆

Design Quality

Squarespace

Polished, design-forward templates🏆

Wix

More variety, less consistently polished

Ecommerce Pricing Entry Point

Squarespace

$16/month (included in all plans)🏆

Wix

$29/month (Core plan required)

Free Plan Availability

Squarespace

No free plan offered

Wix

Free plan with limitations🏆

Marketing & SEO Tools

Squarespace

Limited third-party integrations

Wix

Built-in social media marketing and more tools🏆

AI Website Builder Capability

Squarespace

AI builder available

Wix

Superior AI with greater template variety🏆

Transaction Fees

Squarespace

Lower transaction fees🏆

Wix

Higher transaction fees

Pros & Cons

Squarespace

5 pros3 cons

Pros

  • Polished, premium-quality design templates optimized for visual aesthetics
  • Ecommerce capabilities included in every plan starting at $16/month
  • Lower transaction fees for online sales
  • Streamlined, intuitive editing experience ideal for beginners
  • Strong mobile payment options and invoice fulfillment features

Cons

  • Limited template selection (200+) compared to competitors
  • Fewer third-party sales and marketing integrations available
  • No free plan option to test before purchasing

Wix

5 pros3 cons

Pros

  • Massive template library with 2,000+ professional designs
  • Free plan available for testing and small projects
  • Built-in social media marketing tools and advanced SEO features
  • Superior AI website builder with greater template variety generation
  • More extensive third-party app integrations for scalability

Cons

  • Ecommerce requires expensive $29/month Core plan minimum
  • Less polished template designs overall compared to Squarespace
  • Steeper learning curve with more features to navigate

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Frequently Asked Questions

Squarespace is more affordable for ecommerce. Its Basic plan at $16/month includes ecommerce capabilities. Wix requires the $29/month Core plan to sell online, making Squarespace $13/month cheaper for online stores.

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Last updated: March 29, 2026AI generated