Which platform has better automation capabilities?

HubSpot offers advanced AI-powered automation (2026 updates include new AI workflows). Keap provides basic automation through tag-based rules and filters, suitable for simpler workflows but limited for complex multi-step sequences.

Which platform is easier to implement—HubSpot or Keap?

HubSpot is faster for self-implementation (1-2 weeks typical), with extensive documentation and training resources. Keap requires 3-4 weeks but includes dedicated onboarding specialists, making it better if you prefer guided implementation over DIY setup.

Can I process payments natively in both platforms?

Keap includes native payment processing via Keap Payments (invoicing + credit card acceptance). HubSpot requires third-party integrations like Stripe or PayPal for payment processing, adding an extra step.

Which is better for small businesses under 50 people?

Keap is optimized for SMBs under 100 employees, with lower starting costs ($25/month) and hands-on support. HubSpot ($50+/month) is overkill for very small teams but scales better if you plan rapid growth.

How do 2026 updates compare between the two?

HubSpot released 13 new features and 86 enhancements in Spring 2026, including AI workflow improvements and CRM enhancements. Keap follows a standard quarterly update cycle with less aggressive innovation.

HubSpot vs Keap

Updated May 10, 2026

HubSpot

Enterprise CRM platform unifying marketing, sales, and service operations with advanced automation.

Growing SaaS companies, marketing agencies, and enterprises needing scalable automation and AI capabilities

Check Price

Keap

SMB-focused CRM with native payment processing, contact management, and guided implementation support.

Small to medium businesses (under 100 employees) needing guided support and integrated payments

Short Answer

HubSpot scores higher on ease of use and scalability (4.5/5 vs 4.2/5 on Gartner), with faster self-serve adoption ideal for growing teams. Keap excels in hands-on onboarding and guided support, making it better for businesses needing direct implementation assistance.

Our Verdict

AI-assisted

Choose HubSpot if you need a modern, scalable platform with strong AI capabilities, faster implementation, and robust reporting—ideal for growing teams and enterprises. Choose Keap if you prefer hands-on support, need native payment processing, and value guided implementation over self-serve adoption.

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HubSpot10

5Keap

Choose HubSpot if

Growing SaaS companies, marketing agencies, and enterprises needing scalable automation and AI capabilities

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Key Differences at a Glance

🔹

Gartner Peer Insights Rating: HubSpot wins (4.5/5 vs 4.2/5)

⚡

Self-Serve Adoption Speed: HubSpot wins (Faster (1-2 weeks typical) vs Slower (requires guided setup))

🔹

Onboarding Model: Keap wins (Hands-on with dedicated support vs Self-serve with documentation)

See all 7 differences

Key Facts & Figures

Metric	HubSpot	Keap	Diff
Base CRM Pricing (per user/month)(USD)	$45-120	—	—
Marketing Automation Cost (separate)(USD/month)	Included	—	—
Enterprise Customization Depth(scale 1-10)	6/10	—	—
Implementation Timeline(weeks (average))	4-8 weeks	—	—

Key Differences

HubSpot

Attribute

Keap

4.5/5🏆

Gartner Peer Insights Rating

4.2/5

Faster (1-2 weeks typical)🏆

Self-Serve Adoption Speed

Slower (requires guided setup)

Self-serve with documentation

Onboarding Model

Hands-on with dedicated support

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Full Comparison

Attribute	HubSpot	Keap

Base CRM Pricing (per user/month)(USD)	$45-120	—
Marketing Automation Cost (separate)(USD/month)	Included	—
Starting Price (Annual Billing)(USD/user/month)	$20+	—
Starting Price (per user/month, billed annually)(USD)	$20	—
Professional Tier Price (per user/month)(USD)	$100	—
Show 15 more attributes Mid-Tier Plan Monthly Price(USD) $100-120/month — Enterprise Plan Monthly Price(USD) $890/month — Monthly Cost (10,000 contacts)(USD) $45 — Starting Price (Monthly)(USD per user) $45 — Free Plan Availability Yes, with limited features — Starting Monthly Price(USD) $45 — Starting Price Per User/Month(USD) HubSpot Starter at $20 — Professional Plan Price/User/Month(USD) HubSpot Professional at $50 — Starting Price (USD/month)(USD) $20 — Professional Plan Price(USD) $800-890 — Free Plan Available Yes (robust) — Starting Price Per Seat Per Month(USD) $20 — Starter Plan Monthly Price(USD) $20/month — Professional/Standard Plan Monthly Price(USD) $890/month — Cost per User Monthly (Starter Annual)(USD) $9/month —

AI Agent Availability	All tiers (Breeze)	—
Multi-Cloud AI Orchestration	Limited	—

Native Marketing Features	Full suite (email, automation, journeys)	—
Free Tier Contacts Limit(contacts)	15 million (unlimited practical)	—
Native Marketing Automation Tools(count)	Comprehensive (email, lead scoring, workflows, forms, landing pages)	—
Integrated Customer Service Module(boolean)	Yes (Service Hub)	—
Pipeline Visualization & Deal Tracking(quality rating)	Functional (secondary focus)	—
Show 20 more attributes Activity Tracking per Contact(unlimited) Activity logging available — Core Modules Included(count) 6+ (CRM, Marketing, Sales, Service, Content, Operations) — Pipeline Visualization Quality Good secondary feature — Included Core Hubs(count) 4 (Sales, Marketing, Service, CMS) — Unlimited Automation Available From(USD/month) $800+/month — Minimum Contact Threshold (Starter)(contacts) Unlimited contacts — Email Automation Workflows Advanced (complex logic, unlimited sequences, lead scoring) — Native CRM Included Yes (full CRM with sales pipeline, contact scoring) — Landing Page Builder Yes (drag-and-drop, mobile-responsive, A/B testing) — SMS Marketing Support Yes (available but less prominent) — Automation Workflow Complexity(sophistication level) Complex multi-step workflows with conditions — Native Integrations(count) 1500+ — Built-in CRM Yes, fully integrated — Integrated Business Apps(count) Dedicated ecosystem integration — Built-in Phone & SMS Yes (via add-on) — Marketing Automation Depth Comprehensive — AI Workflow Automation Included — CRM Integration Level Native full CRM platform — Automation Workflows Multi-channel (email, SMS, social, ads) — Entry Subscriber Limit(Contacts) Unlimited —

Enterprise Customization Depth(scale 1-10)	6/10	—

Implementation Timeline(weeks (average))	4-8 weeks	—

Monthly Cost (50-person team, full suite)(USD)	$8,000-12,000	—

Onboarding Time to First Sales Activity(hours)	24-72 hours	—

Latest Major Update (2026)(feature focus)	UI Extensions, expanded API capabilities, object settings navigation	—
2026 Feature Updates(updates)	13 new features + 86 enhancements (Spring 2026)	—

Customer Rating(stars out of 5)	4.4 stars	—
Number of Reviews(count)	460 reviews	—

Implementation Complexity	High - requires training	—

Free Trial Availability	14-day free trial	—
Mobile App Quality	Comprehensive iOS/Android apps	—

Email Deliverability Rate(%)	77.7%	—

Customer Review Parity(rating)	Nearly identical ratings	—

Setup Time for First Campaign(hours)	1-2 weeks	—
User Learning Curve(difficulty level)	Steep (comprehensive platform)	—
User Training Requirements(hours)	20-40 hours	—
User Experience Rating(out of 5)	4.7/5 - intuitive interface	—
Setup Complexity (1-5, 1=simple)(rating)	4	—
Show 2 more attributes Ease of Learning Moderate — Team Adoption Rate(efficiency) Moderate —

Contact List Size Limit (Standard Pricing)(contacts)	Unlimited growth with pro-rated pricing	—
Lead Database Size Limit(contacts)	Unlimited	—
Optimal Team Size(developers)	1 to 1000+ people	—

Gartner Peer Insights Rating(out of 5)	4.5	4.2

Free Plan Monthly Email Limit(emails)	2,000 emails/month	—
Free Plan Contact Capacity(contacts)	500 contacts	—

CRM Type	Native unified CRM	—

Lead Scoring Capability	Advanced behavioral & predictive scoring	—
Marketing Channels Supported(channels)	Email, SMS, social, landing pages, ads	—

Market Share	15-18%	—

AI-Powered Features	Copilot AI (content, analytics, automation suggestions)	—

Customer Support Availability	24/7 support, priority for Enterprise	—

Implementation Time(complexity level)	2-4 weeks	—

API Rate Limits(calls/day)	Up to 500,000	—
Google Workspace Native Integration(quality)	Third-party Integration	—

AI-Powered Personalization	Basic predictive content	—

Free Plan Contact Limit(contacts)	Unlimited contacts	—

AI Capabilities Maturity	HubSpot AI - advanced automation and predictive	—

Native Accounting Integration	Third-party integrations required	—

Best For Small Business India Market	Good option - established in India	—
Ideal Business Size(GMV)	Mid-market to enterprise	—

Available Integrations(integrations)	1000+	—
Third-Party Integrations Available(integrations)	500+	—

Marketing Automation Features(availability)	Comprehensive	—

vs Average SMB Marketing Budget(Percent of $72/user/month)	28% of average	—

HubSpot

Keap

Base CRM Pricing (per user/month)(USD)

$45-120

—

Marketing Automation Cost (separate)(USD/month)

Included

—

Starting Price (Annual Billing)(USD/user/month)

$20+

—

Starting Price (per user/month, billed annually)(USD)

$20

—

Professional Tier Price (per user/month)(USD)

$100

—

Show 15 more attributes

Mid-Tier Plan Monthly Price(USD)

$100-120/month

—

Enterprise Plan Monthly Price(USD)

$890/month

—

Monthly Cost (10,000 contacts)(USD)

$45

—

Starting Price (Monthly)(USD per user)

$45

—

Free Plan Availability

Yes, with limited features

—

Starting Monthly Price(USD)

$45

—

Starting Price Per User/Month(USD)

HubSpot Starter at $20

—

Professional Plan Price/User/Month(USD)

HubSpot Professional at $50

—

Starting Price (USD/month)(USD)

$20

—

Professional Plan Price(USD)

$800-890

—

Free Plan Available

Yes (robust)

—

Starting Price Per Seat Per Month(USD)

$20

—

Starter Plan Monthly Price(USD)

$20/month

—

Professional/Standard Plan Monthly Price(USD)

$890/month

—

Cost per User Monthly (Starter Annual)(USD)

$9/month

—

AI Agent Availability

All tiers (Breeze)

—

Multi-Cloud AI Orchestration

Limited

—

Native Marketing Features

Full suite (email, automation, journeys)

—

Free Tier Contacts Limit(contacts)

15 million (unlimited practical)

—

Native Marketing Automation Tools(count)

Comprehensive (email, lead scoring, workflows, forms, landing pages)

—

Integrated Customer Service Module(boolean)

Yes (Service Hub)

—

Pipeline Visualization & Deal Tracking(quality rating)

Functional (secondary focus)

—

Show 20 more attributes

Activity Tracking per Contact(unlimited)

Activity logging available

—

Core Modules Included(count)

6+ (CRM, Marketing, Sales, Service, Content, Operations)

—

Pipeline Visualization Quality

Good secondary feature

—

Included Core Hubs(count)

4 (Sales, Marketing, Service, CMS)

—

Unlimited Automation Available From(USD/month)

$800+/month

—

Minimum Contact Threshold (Starter)(contacts)

Unlimited contacts

—

Email Automation Workflows

Advanced (complex logic, unlimited sequences, lead scoring)

—

Native CRM Included

Yes (full CRM with sales pipeline, contact scoring)

—

Landing Page Builder

Yes (drag-and-drop, mobile-responsive, A/B testing)

—

SMS Marketing Support

Yes (available but less prominent)

—

Automation Workflow Complexity(sophistication level)

Complex multi-step workflows with conditions

—

Native Integrations(count)

1500+

—

Built-in CRM

Yes, fully integrated

—

Integrated Business Apps(count)

Dedicated ecosystem integration

—

Built-in Phone & SMS

Yes (via add-on)

—

Marketing Automation Depth

Comprehensive

—

AI Workflow Automation

Included

—

CRM Integration Level

Native full CRM platform

—

Automation Workflows

Multi-channel (email, SMS, social, ads)

—

Entry Subscriber Limit(Contacts)

Unlimited

—

Enterprise Customization Depth(scale 1-10)

6/10

—

Implementation Timeline(weeks (average))

4-8 weeks

—

Monthly Cost (50-person team, full suite)(USD)

$8,000-12,000

—

Onboarding Time to First Sales Activity(hours)

24-72 hours

—

Latest Major Update (2026)(feature focus)

UI Extensions, expanded API capabilities, object settings navigation

—

2026 Feature Updates(updates)

13 new features + 86 enhancements (Spring 2026)

—

Customer Rating(stars out of 5)

4.4 stars

—

Number of Reviews(count)

460 reviews

—

Implementation Complexity

High - requires training

—

Free Trial Availability

14-day free trial

—

Mobile App Quality

Comprehensive iOS/Android apps

—

Email Deliverability Rate(%)

77.7%

—

Customer Review Parity(rating)

Nearly identical ratings

—

Setup Time for First Campaign(hours)

1-2 weeks

—

User Learning Curve(difficulty level)

Steep (comprehensive platform)

—

User Training Requirements(hours)

20-40 hours

—

User Experience Rating(out of 5)

4.7/5 - intuitive interface

—

Setup Complexity (1-5, 1=simple)(rating)

—

Show 2 more attributes

Ease of Learning

Moderate

—

Team Adoption Rate(efficiency)

Moderate

—

Contact List Size Limit (Standard Pricing)(contacts)

Unlimited growth with pro-rated pricing

—

Lead Database Size Limit(contacts)

Unlimited

—

Optimal Team Size(developers)

1 to 1000+ people

—

Gartner Peer Insights Rating(out of 5)

4.5

4.2

Free Plan Monthly Email Limit(emails)

2,000 emails/month

—

Free Plan Contact Capacity(contacts)

500 contacts

—

CRM Type

Native unified CRM

—

Lead Scoring Capability

Advanced behavioral & predictive scoring

—

Marketing Channels Supported(channels)

Email, SMS, social, landing pages, ads

—

Market Share

15-18%

—

AI-Powered Features

Copilot AI (content, analytics, automation suggestions)

—

Customer Support Availability

24/7 support, priority for Enterprise

—

Implementation Time(complexity level)

2-4 weeks

—

API Rate Limits(calls/day)

Up to 500,000

—

Google Workspace Native Integration(quality)

Third-party Integration

—

AI-Powered Personalization

Basic predictive content

—

Free Plan Contact Limit(contacts)

Unlimited contacts

—

AI Capabilities Maturity

HubSpot AI - advanced automation and predictive

—

Native Accounting Integration

Third-party integrations required

—

Best For Small Business India Market

Good option - established in India

—

Ideal Business Size(GMV)

Mid-market to enterprise

—

Available Integrations(integrations)

1000+

—

Third-Party Integrations Available(integrations)

500+

—

Marketing Automation Features(availability)

Comprehensive

—

vs Average SMB Marketing Budget(Percent of $72/user/month)

28% of average

—

Full Comparison

Attribute	HubSpot	Keap

Base CRM Pricing (per user/month)(USD)	$45-120	—
Marketing Automation Cost (separate)(USD/month)	Included	—
Starting Price (Annual Billing)(USD/user/month)	$20+	—
Starting Price (per user/month, billed annually)(USD)	$20	—
Professional Tier Price (per user/month)(USD)	$100	—
Show 15 more attributes Mid-Tier Plan Monthly Price(USD) $100-120/month — Enterprise Plan Monthly Price(USD) $890/month — Monthly Cost (10,000 contacts)(USD) $45 — Starting Price (Monthly)(USD per user) $45 — Free Plan Availability Yes, with limited features — Starting Monthly Price(USD) $45 — Starting Price Per User/Month(USD) HubSpot Starter at $20 — Professional Plan Price/User/Month(USD) HubSpot Professional at $50 — Starting Price (USD/month)(USD) $20 — Professional Plan Price(USD) $800-890 — Free Plan Available Yes (robust) — Starting Price Per Seat Per Month(USD) $20 — Starter Plan Monthly Price(USD) $20/month — Professional/Standard Plan Monthly Price(USD) $890/month — Cost per User Monthly (Starter Annual)(USD) $9/month —

AI Agent Availability	All tiers (Breeze)	—
Multi-Cloud AI Orchestration	Limited	—

Native Marketing Features	Full suite (email, automation, journeys)	—
Free Tier Contacts Limit(contacts)	15 million (unlimited practical)	—
Native Marketing Automation Tools(count)	Comprehensive (email, lead scoring, workflows, forms, landing pages)	—
Integrated Customer Service Module(boolean)	Yes (Service Hub)	—
Pipeline Visualization & Deal Tracking(quality rating)	Functional (secondary focus)	—
Show 20 more attributes Activity Tracking per Contact(unlimited) Activity logging available — Core Modules Included(count) 6+ (CRM, Marketing, Sales, Service, Content, Operations) — Pipeline Visualization Quality Good secondary feature — Included Core Hubs(count) 4 (Sales, Marketing, Service, CMS) — Unlimited Automation Available From(USD/month) $800+/month — Minimum Contact Threshold (Starter)(contacts) Unlimited contacts — Email Automation Workflows Advanced (complex logic, unlimited sequences, lead scoring) — Native CRM Included Yes (full CRM with sales pipeline, contact scoring) — Landing Page Builder Yes (drag-and-drop, mobile-responsive, A/B testing) — SMS Marketing Support Yes (available but less prominent) — Automation Workflow Complexity(sophistication level) Complex multi-step workflows with conditions — Native Integrations(count) 1500+ — Built-in CRM Yes, fully integrated — Integrated Business Apps(count) Dedicated ecosystem integration — Built-in Phone & SMS Yes (via add-on) — Marketing Automation Depth Comprehensive — AI Workflow Automation Included — CRM Integration Level Native full CRM platform — Automation Workflows Multi-channel (email, SMS, social, ads) — Entry Subscriber Limit(Contacts) Unlimited —

Enterprise Customization Depth(scale 1-10)	6/10	—

Implementation Timeline(weeks (average))	4-8 weeks	—

Monthly Cost (50-person team, full suite)(USD)	$8,000-12,000	—

Onboarding Time to First Sales Activity(hours)	24-72 hours	—

Latest Major Update (2026)(feature focus)	UI Extensions, expanded API capabilities, object settings navigation	—
2026 Feature Updates(updates)	13 new features + 86 enhancements (Spring 2026)	—

Customer Rating(stars out of 5)	4.4 stars	—
Number of Reviews(count)	460 reviews	—

Implementation Complexity	High - requires training	—

Free Trial Availability	14-day free trial	—
Mobile App Quality	Comprehensive iOS/Android apps	—

Email Deliverability Rate(%)	77.7%	—

Customer Review Parity(rating)	Nearly identical ratings	—

Setup Time for First Campaign(hours)	1-2 weeks	—
User Learning Curve(difficulty level)	Steep (comprehensive platform)	—
User Training Requirements(hours)	20-40 hours	—
User Experience Rating(out of 5)	4.7/5 - intuitive interface	—
Setup Complexity (1-5, 1=simple)(rating)	4	—
Show 2 more attributes Ease of Learning Moderate — Team Adoption Rate(efficiency) Moderate —

Contact List Size Limit (Standard Pricing)(contacts)	Unlimited growth with pro-rated pricing	—
Lead Database Size Limit(contacts)	Unlimited	—
Optimal Team Size(developers)	1 to 1000+ people	—

Gartner Peer Insights Rating(out of 5)	4.5	4.2

Free Plan Monthly Email Limit(emails)	2,000 emails/month	—
Free Plan Contact Capacity(contacts)	500 contacts	—

CRM Type	Native unified CRM	—

Lead Scoring Capability	Advanced behavioral & predictive scoring	—
Marketing Channels Supported(channels)	Email, SMS, social, landing pages, ads	—

Market Share	15-18%	—

AI-Powered Features	Copilot AI (content, analytics, automation suggestions)	—

Customer Support Availability	24/7 support, priority for Enterprise	—

Implementation Time(complexity level)	2-4 weeks	—

API Rate Limits(calls/day)	Up to 500,000	—
Google Workspace Native Integration(quality)	Third-party Integration	—

AI-Powered Personalization	Basic predictive content	—

Free Plan Contact Limit(contacts)	Unlimited contacts	—

AI Capabilities Maturity	HubSpot AI - advanced automation and predictive	—

Native Accounting Integration	Third-party integrations required	—

Best For Small Business India Market	Good option - established in India	—
Ideal Business Size(GMV)	Mid-market to enterprise	—

Available Integrations(integrations)	1000+	—
Third-Party Integrations Available(integrations)	500+	—

Marketing Automation Features(availability)	Comprehensive	—

vs Average SMB Marketing Budget(Percent of $72/user/month)	28% of average	—

HubSpot

Keap

Base CRM Pricing (per user/month)(USD)

$45-120

—

Marketing Automation Cost (separate)(USD/month)

Included

—

Starting Price (Annual Billing)(USD/user/month)

$20+

—

Starting Price (per user/month, billed annually)(USD)

$20

—

Professional Tier Price (per user/month)(USD)

$100

—

Show 15 more attributes

Mid-Tier Plan Monthly Price(USD)

$100-120/month

—

Enterprise Plan Monthly Price(USD)

$890/month

—

Monthly Cost (10,000 contacts)(USD)

$45

—

Starting Price (Monthly)(USD per user)

$45

—

Free Plan Availability

Yes, with limited features

—

Starting Monthly Price(USD)

$45

—

Starting Price Per User/Month(USD)

HubSpot Starter at $20

—

Professional Plan Price/User/Month(USD)

HubSpot Professional at $50

—

Starting Price (USD/month)(USD)

$20

—

Professional Plan Price(USD)

$800-890

—

Free Plan Available

Yes (robust)

—

Starting Price Per Seat Per Month(USD)

$20

—

Starter Plan Monthly Price(USD)

$20/month

—

Professional/Standard Plan Monthly Price(USD)

$890/month

—

Cost per User Monthly (Starter Annual)(USD)

$9/month

—

AI Agent Availability

All tiers (Breeze)

—

Multi-Cloud AI Orchestration

Limited

—

Native Marketing Features

Full suite (email, automation, journeys)

—

Free Tier Contacts Limit(contacts)

15 million (unlimited practical)

—

Native Marketing Automation Tools(count)

Comprehensive (email, lead scoring, workflows, forms, landing pages)

—

Integrated Customer Service Module(boolean)

Yes (Service Hub)

—

Pipeline Visualization & Deal Tracking(quality rating)

Functional (secondary focus)

—

Show 20 more attributes

Activity Tracking per Contact(unlimited)

Activity logging available

—

Core Modules Included(count)

6+ (CRM, Marketing, Sales, Service, Content, Operations)

—

Pipeline Visualization Quality

Good secondary feature

—

Included Core Hubs(count)

4 (Sales, Marketing, Service, CMS)

—

Unlimited Automation Available From(USD/month)

$800+/month

—

Minimum Contact Threshold (Starter)(contacts)

Unlimited contacts

—

Email Automation Workflows

Advanced (complex logic, unlimited sequences, lead scoring)

—

Native CRM Included

Yes (full CRM with sales pipeline, contact scoring)

—

Landing Page Builder

Yes (drag-and-drop, mobile-responsive, A/B testing)

—

SMS Marketing Support

Yes (available but less prominent)

—

Automation Workflow Complexity(sophistication level)

Complex multi-step workflows with conditions

—

Native Integrations(count)

1500+

—

Built-in CRM

Yes, fully integrated

—

Integrated Business Apps(count)

Dedicated ecosystem integration

—

Built-in Phone & SMS

Yes (via add-on)

—

Marketing Automation Depth

Comprehensive

—

AI Workflow Automation

Included

—

CRM Integration Level

Native full CRM platform

—

Automation Workflows

Multi-channel (email, SMS, social, ads)

—

Entry Subscriber Limit(Contacts)

Unlimited

—

Enterprise Customization Depth(scale 1-10)

6/10

—

Implementation Timeline(weeks (average))

4-8 weeks

—

Monthly Cost (50-person team, full suite)(USD)

$8,000-12,000

—

Onboarding Time to First Sales Activity(hours)

24-72 hours

—

Latest Major Update (2026)(feature focus)

UI Extensions, expanded API capabilities, object settings navigation

—

2026 Feature Updates(updates)

13 new features + 86 enhancements (Spring 2026)

—

Customer Rating(stars out of 5)

4.4 stars

—

Number of Reviews(count)

460 reviews

—

Implementation Complexity

High - requires training

—

Free Trial Availability

14-day free trial

—

Mobile App Quality

Comprehensive iOS/Android apps

—

Email Deliverability Rate(%)

77.7%

—

Customer Review Parity(rating)

Nearly identical ratings

—

Setup Time for First Campaign(hours)

1-2 weeks

—

User Learning Curve(difficulty level)

Steep (comprehensive platform)

—

User Training Requirements(hours)

20-40 hours

—

User Experience Rating(out of 5)

4.7/5 - intuitive interface

—

Setup Complexity (1-5, 1=simple)(rating)

—

Show 2 more attributes

Ease of Learning

Moderate

—

Team Adoption Rate(efficiency)

Moderate

—

Contact List Size Limit (Standard Pricing)(contacts)

Unlimited growth with pro-rated pricing

—

Lead Database Size Limit(contacts)

Unlimited

—

Optimal Team Size(developers)

1 to 1000+ people

—

Gartner Peer Insights Rating(out of 5)

4.5

4.2

Free Plan Monthly Email Limit(emails)

2,000 emails/month

—

Free Plan Contact Capacity(contacts)

500 contacts

—

CRM Type

Native unified CRM

—

Lead Scoring Capability

Advanced behavioral & predictive scoring

—

Marketing Channels Supported(channels)

Email, SMS, social, landing pages, ads

—

Market Share

15-18%

—

AI-Powered Features

Copilot AI (content, analytics, automation suggestions)

—

Customer Support Availability

24/7 support, priority for Enterprise

—

Implementation Time(complexity level)

2-4 weeks

—

API Rate Limits(calls/day)

Up to 500,000

—

Google Workspace Native Integration(quality)

Third-party Integration

—

AI-Powered Personalization

Basic predictive content

—

Free Plan Contact Limit(contacts)

Unlimited contacts

—

AI Capabilities Maturity

HubSpot AI - advanced automation and predictive

—

Native Accounting Integration

Third-party integrations required

—

Best For Small Business India Market

Good option - established in India

—

Ideal Business Size(GMV)

Mid-market to enterprise

—

Available Integrations(integrations)

1000+

—

Third-Party Integrations Available(integrations)

500+

—

Marketing Automation Features(availability)

Comprehensive

—

vs Average SMB Marketing Budget(Percent of $72/user/month)

28% of average

—

HubSpot vs Keap

HubSpot

Keap

Short Answer

Our Verdict

Track this comparison

Key Differences at a Glance

Key Facts & Figures

Key Differences

Related Comparisons

Related Articles

Explore Entities

More Software

People Also Compare

Full Comparison

Visual Comparison

Pros & Cons

HubSpot

Pros

Cons

Keap

Pros

Cons

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