Design-first web builder with native real-time collaboration and recently-added CMS (beta).
Design teams, agencies doing collaborative design-to-web workflows, marketing teams needing rapid prototyping and publishing without heavy CMS requirements.
Visual web design and development platform with production-grade CMS and advanced customization for designers and developers.
Agencies, startups, and enterprises building production websites with CMS-driven content, SEO requirements, ecommerce, or scalable hosting needs.
Figma Sites is a design-first collaborative tool that recently added basic CMS features in beta (November 2025), while Webflow is a production-ready visual web builder with advanced CMS, SEO controls, and dynamic content capabilities. Webflow is significantly more capable for complex websites, whereas Figma Sites excels at rapid collaborative prototyping and publishing.
Choose Figma Sites if you prioritize real-time design collaboration, rapid prototyping, and quick publishing for marketing pages or internal projects where CMS complexity is minimal. Choose Webflow if you need a production-grade website with advanced SEO, dynamic content management, nested URL structures, API access, staging environments, or ecommerce—essentially any site that requires scalability and control over content beyond basic collections.
Choose Figma Sites if
Design teams, agencies doing collaborative design-to-web workflows, marketing teams needing rapid prototyping and publishing without heavy CMS requirements.
| Metric | Figma Sites | Webflow | Diff |
|---|---|---|---|
| Minimum Monthly Cost(USD) | $16/month | $14/month | +14% |
| CMS Cost(USD/month) | Included (beta) | $23/month | -100% |
| SEO Control Features(feature count) | 2 (meta tags, OG) | 6+ (sitemaps, redirects, canonical, structured data, robots.txt) |
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Choose Webflow if
Agencies, startups, and enterprises building production websites with CMS-driven content, SEO requirements, ecommerce, or scalable hosting needs.
| -67% |
| Base Monthly Cost (Annual Billing)(USD/month) | $14 (Basic plan) | $14 (Basic plan) | — |
| Total Annual Cost (All-In)(USD/year) | $168-468 (sites only) | $168-468 (sites only) | — |
| Average Page Load Speed(seconds) | ~1.5-2.0s (optimized) | ~1.5-2.0s (optimized) | — |
| CMS Content Item Limit(items) | ~2,000 (CMS plan) | ~2,000 (CMS plan) | — |
| Maximum Pages(pages) | 150-5,000 (plan dependent) | 150-5,000 (plan dependent) | — |
| Setup Time (Professional)(hours) | 24-48 hours | 24-48 hours | — |
| Plugin/Extension Ecosystem(available) | ~1,500 integrations | ~1,500 integrations | — |
| Monthly Maintenance Hours Required(hours) | 0-2 hours | 0-2 hours | — |
| Template Count(templates) | 6,000+ | 6,000+ | — |
| Starting Monthly Price(USD) | $14/month | $14/month | — |
| Basic CMS Pricing(USD/month) | $23/month | $23/month | — |
| Entry-Level Plan Cost(USD/month (annual)) | $12/month | $12/month | — |
| Business Plan Cost(USD/month) | $39/month | $39/month | — |
| Monthly Starting Price(USD) | $12/month (free plan available) | $12/month (free plan available) | — |
| Professional Plan Price(USD) | $99/month (for team collaboration) | $99/month (for team collaboration) | — |
| Average Time to Launch(weeks) | 2-4 weeks | 2-4 weeks | — |
| Available Templates(count) | 100+ professionally designed templates | 100+ professionally designed templates | — |
All figures sourced from publicly available data. Last updated May 2026.
Figma Sites
Public beta (Nov 2025) - collections & basic lists
Webflow
Production-grade with nested URLs, API, staging🏆
Figma Sites
$16/month (Professional plan seat)
Webflow
$14/month (Basic) / $23/month (with CMS)🏆
Figma Sites
Basic meta tags & Open Graph only
Webflow
Advanced SEO (sitemaps, redirects, structured data, canonical URLs)🏆
Figma Sites
Native to Figma - live multi-user editing🏆
Webflow
Limited - no live co-editing on designs
Figma Sites
Not available
Webflow
Full staging environment with publish scheduling🏆
Figma Sites
Native Figma variables & components sync🏆
Webflow
Requires manual setup or third-party tools
Figma Sites
Rapid prototyping & collaborative publishing
Webflow
Production websites with complex CMS & commerce
Not currently. Figma Sites lacks the CMS maturity, inventory management, payment gateway integrations, and dynamic content APIs required for ecommerce. Webflow supports full ecommerce with products, collections, and Stripe/PayPal integration. Figma Sites is better suited for marketing sites and portfolios.
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| Attribute | Figma Sites | |
|---|---|---|
| Minimum Monthly Cost(USD) | $16/month | $14/month |
| CMS Cost(USD/month) | Included (beta) | $23/month |
| Base Monthly Cost (Annual Billing)(USD/month) | $14 (Basic plan) | — |
| Total Annual Cost (All-In)(USD/year) | $168-468 (sites only) | — |
| Starting Monthly Price(USD) | $14/month | — |
Show 5 more attributesBasic CMS Pricing(USD/month) $23/month — Entry-Level Plan Cost(USD/month (annual)) $12/month — Business Plan Cost(USD/month) $39/month — Monthly Starting Price(USD) $12/month (free plan available) — Professional Plan Price(USD) $99/month (for team collaboration) — | ||
| CMS API Available | No | Yes |
| Content Staging Environment | No | Yes |
| Nested URL Structures | Not supported | Fully supported |
| Real-time Design Collaboration(simultaneous users) | Unlimited (native) | Not available |
| SEO Control Features(feature count) | 2 (meta tags, OG) | 6+ (sitemaps, redirects, canonical, structured data, robots.txt) |
| CMS Launch Date | November 2025 (beta) | 2016 (production) |
| Average Page Load Speed(seconds) | ~1.5-2.0s (optimized) | — |
| Design-to-Production Speed(relative) | Moderate (manual setup required) | — |
| CMS Content Item Limit(items) | ~2,000 (CMS plan) | — |
| Maximum Pages(pages) | 150-5,000 (plan dependent) | — |
| Plugin/Extension Ecosystem(available) | ~1,500 integrations | — |
| E-commerce Capabilities | Full (inventory, shipping, payments, subscriptions) | — |
| CMS Complexity Level | Advanced (relational databases, custom fields) | — |
Show 1 more attributeA/B Testing & Optimization Advanced (AI-powered, 5+ concurrent tests) — | ||
| Setup Time (Professional)(hours) | 24-48 hours | — |
| Monthly Maintenance Hours Required(hours) | 0-2 hours | — |
| Template Count(templates) | 6,000+ | — |
| Learning Curve Difficulty(scale 1-10) | 8/10 (steep) | — |
| Ease of Learning | Steep (requires web design knowledge) | — |
| Average Time to Launch(weeks) | 2-4 weeks | — |
| CMS Scalability | Production-grade; supports 1000s of dynamic pages/items | — |
| Custom Code Access | Full custom CSS, JavaScript, and HTML support | — |
| AI-Assisted Features (2025-2026) | Webflow AI for design generation, CMS, and developer workflows | — |
| Available Templates(count) | 100+ professionally designed templates | — |
| Built-in Hosting & SSL | Integrated, fast, with strong SEO and security controls | — |
Side-by-side comparison of numeric attributes