Purple
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About Purple
Purple Innovation is an American comfort technology company founded in 2015 in Alpine, Utah, known for its patented GelFlex Grid — a hyper-elastic polymer grid that provides simultaneous pressure relief and support. Unlike traditional foam mattresses, Purple's grid collapses under pressure points (hips, shoulders) while supporting neutral areas (lower back), creating a floating sensation. The Purple grid is also highly breathable, making it a top choice for hot sleepers. Purple offers four mattress tiers: Purple (entry), Purple Plus, Purple Hybrid Premier, and Purple Restore, with prices from $1,099 to $4,299 for queen sizes. All mattresses come with a 100-night trial and 10-year warranty. Purple went public via SPAC in 2018 and has grown into a multi-product brand including pillows, seat cushions, and pet beds. Purple's grid technology was originally developed by the founders — Tony and Terry Pearce — for wheelchair cushions before being adapted for consumer mattresses.
Frequently Asked Questions
Is Purple worth the price?
Purple is worth considering for hot sleepers, combination sleepers, and those who've found traditional foam mattresses too warm or too conforming. The grid's unique feel isn't for everyone — those who prefer a classic memory foam hug may prefer Casper or Tempur-Pedic — but for the right sleeper, Purple's pressure relief is unmatched.
How is Purple different from memory foam?
Traditional memory foam conforms closely to your body and retains heat. Purple's GelFlex Grid collapses under pressure points but stays neutral elsewhere — more like sleeping 'on' than 'in' the mattress. The grid channels allow airflow, keeping the sleep surface significantly cooler than most foam mattresses.