Performance-focused athletic apparel and footwear brand with strong innovation in specialized sports gear.
Athletes seeking specialized performance gear and custom options
Global athletic powerhouse known for innovation, performance technology, and premium brand positioning.
Consumers seeking global availability, brand prestige, and lifestyle athletic products
Nike dominates the global athletic apparel market with a $46.7B revenue and superior brand recognition, while Under Armour focuses on performance-driven innovation with a $4.98B revenue. Nike excels in color variety and distribution channels, whereas Under Armour offers more customization options and specialized athlete partnerships.
Nike remains the undisputed leader in the athletic apparel industry with significantly larger revenue, greater market reach, and more color options. Under Armour competes effectively in performance-driven segments with superior customization capabilities and specialized athlete partnerships. Choose Nike for brand dominance and variety, or Under Armour for innovative performance gear and personalization.
Was this verdict helpful?
Choose Under Armour if
Athletes seeking specialized performance gear and custom options
Get notified when prices change, new specs ship, or our verdict updates.
Triggers: price change new spec verdict update
No spam. Stop anytime.
| Metric | Under Armour | Nike | Diff |
|---|---|---|---|
| Annual Revenue(USD) | $51 Billion | $51 Billion | — |
| Projected 2026 Revenue Growth(%) | Nike | Nike | — |
| Projected 2026 EPS Growth(%) | Nike | Nike | — |
| Global Market Position(rank) | Nike | Nike | — |
| Company Founding Year |
Nike vs Adidas
brands
Nike vs Adidas
products
Allbirds vs Nike
products
Nike vs New Balance
products
New Balance vs Nike
products
iPhone 17 vs Samsung Galaxy S26
technology
PS5 vs Xbox Series X
technology
Mac vs Windows
technology
Apple vs Samsung
brands
Android vs iOS
technology
NVIDIA vs AMD
technology
Coca-Cola vs Pepsi
brands
Best Streaming Services in 2026: Top Picks for Every Budget & Interest
Navigating the crowded streaming landscape in 2026 can be overwhelming. We've tested and ranked the best streaming services that offer the most value, from Netflix's massive library to budget-friendly options like Tubi, helping you cut cable and find your perfect entertainment solution.
Best Live TV Streaming Services & Plans for Spring 2026: Complete Buyer's Guide
Tired of overpaying for cable? Discover the best live TV streaming services and plans for Spring 2026, including YouTube TV's new genre-based packages starting at $55/month. Our comprehensive guide breaks down pricing, channels, and features to help you cut the cord.
Choose Nike if
Consumers seeking global availability, brand prestige, and lifestyle athletic products
| 1964 |
| 1964 |
| — |
| Stock Performance (5-year)(%) | -70% | -70% | — |
| 2025 Annual Sales Growth Rate(%) | Estimated 3-5% | Estimated 3-5% | — |
| Flagship Shoe Retail Price(USD) | $170 (average) | $170 (average) | — |
| Men's Flagship Shoe Weight(oz) | Similar (~9.6 oz comparable models) | Similar (~9.6 oz comparable models) | — |
| Maximum Midsole Stack Height (Heel)(mm) | 42mm (Nike 2026 stability models) | 42mm (Nike 2026 stability models) | — |
| Average Shoe Price(USD) | $150 | $150 | — |
| US Manufacturing Percentage(%) | 2% | 2% | — |
| Number of Shoe Models (Annual)(models) | 520 | 520 | — |
| Average Shoe Weight(grams) | 8.8 | 8.8 | — |
| Warranty Coverage(years) | 24 | 24 | — |
All figures sourced from publicly available data. Last updated May 2026.
Under Armour
$4.98B
Nike
$46.7B🏆
Under Armour
10 standard colors
Nike
13 standard colors🏆
Under Armour
More variance available🏆
Nike
One more option overall
Under Armour
Wholesale + direct
Nike
Digital-first DTC pioneer🏆
Under Armour
Performance innovation
Nike
Lifestyle + performance
Under Armour
Emerging challenger
Nike
Global market leader🏆
Under Armour
Specialized elite programs
Nike
Diverse global roster🏆
Under Armour
Growing e-commerce
Nike
Established DTC leader🏆
Nike offers 13 standard color options with richer color quality compared to Under Armour's 10 options. However, Under Armour provides more customization variance if you're looking for unique color combinations.
Dive deeper with these curated resources
As an affiliate, we may earn a commission from qualifying purchases at no extra cost to you. Learn more
Philo in 2026: Streaming TV Service Review, Pricing & Reddit Community Insights
Explore Philo's evolution heading into 2026, including pricing tiers, channel lineup, and how it compares to competitors like Sling TV. Discover what the r/PhiloTV Reddit community thinks about the service's current offerings and future prospects.
| Attribute | Under Armour | Nike |
|---|---|---|
| Annual Revenue(billions USD) | Under Armour | $46.7B |
| Projected 2026 Revenue Growth(%) | Nike | — |
| Projected 2026 EPS Growth(%) | Nike | — |
| Standard Color Varieties(options) | Under Armour | Nike |
| Color Richness Quality | Under Armour | Nike |
| Customization Flexibility | Under Armour | Nike |
| Digital-First Strategy | Under Armour | Nike |
| DTC Channel Maturity(maturity level) | Nike | — |
| Global Market Reach | Under Armour | Nike |
| Performance Innovation Rating | Under Armour | Nike |
| FY2026 Adjusted EPS Outlook(USD) | Under Armour | Nike |
| Current Market Valuation(USD) | Multi-Billion Dollars | — |
| Peak Historical Valuation(USD) | Not specified | — |
| Stock Performance (5-year)(%) | -70% | — |
| Annual Revenue(USD) | $51 Billion | — |
| Distribution Model | Multi-Channel (Nike Direct, Wholesale, DTC) | — |
| Global Market Position(rank) | Nike | — |
| Brand Reputation Trajectory(growth status) | Nike | — |
| New Product Innovation(lines launched) | Nike | — |
| ESG/Ethical Positioning(strength level) | Nike | — |
| Community Engagement Model(strategy type) | Nike | — |
| Company Founding Year | 1964 | — |
| Primary Material Innovation | Synthetic Cushioning Tech (ZoomX, React, Air) | — |
| Sustainability Focus | Secondary Priority | — |
| Product Versatility | Run, Work, Walk, Casual - All-Purpose | — |
| 2025 Annual Sales Growth Rate(%) | Estimated 3-5% | — |
| Flagship Shoe Retail Price(USD) | $170 (average) | — |
| Average Shoe Price(USD) | $150 | — |
| Men's Flagship Shoe Weight(oz) | Similar (~9.6 oz comparable models) | — |
| Maximum Midsole Stack Height (Heel)(mm) | 42mm (Nike 2026 stability models) | — |
| Global Market Share(%) | 10.2 | — |
| US Manufacturing Percentage(%) | 2% | — |
| Customer Satisfaction Rating(relative ranking) | 4.5 | — |
| Number of Shoe Models (Annual)(models) | 520 | — |
| Average Shoe Weight(grams) | 8.8 | — |
| Warranty Coverage(years) | 24 | — |
Side-by-side comparison of numeric attributes